Geotag Customer Connect LLP
“RURAL MARKETING & SALES NETWORK”

Objective
To establish a large network of Sales Agents spread across all the major villages of India. To build the largest feet-on-street distribution company and emerge as the most preferred distribution channel for brands and manufacturers. To become the distribution company that provides the “last mile connectivity” to harness the potential of the rural market – the largest market in the bottom of the pyramid.

About Us
We are a young company founded by a team of seasoned professionals with decades of marketing and sales experience. We are set out to disrupt the consumer goods distribution network by building the largest human driven rural sales network in India. GCC shall provide a very effective but low-cost channel to manufacturers of innovative products & CDs to reach their products.

GCC’s channel will be powered by a blend of human selling skills, trust, technology, lean model and customer psychology.

Objective
To establish a large network of Sales Agents spread across all the major villages of India. To build the largest feet-on-street distribution company and emerge as the most preferred distribution channel for brands and manufacturers. To become the distribution company that provides the “last mile connectivity” to harness the potential of the rural market – the largest market in the bottom of the pyramid.

Our Vision
Create rural employment by enrolling community level agents in villages and  emerge as the most preferred distribution channel in India by creating a win-win scenario for the manufacturers. Consumers, Sales Agents and GCC
OUR INNOVATIVE DISTRIBUTION MODEL
We are a distributors with a difference!
As a manufacturer, just imagine the impact of 1500 feet-on-street talking about your products, directly to customers every day!
We take distribution rights from manufacturers for their products for the whole of Tamil Nadu and distribute them to every nook and corner of the Rural areas of TN. 
The distribution/marketing/sales of the products will be carried out by our 1500 strong team of Marketing & Sales Agents (MSA) located in every village of the state. 
Our Agents shall market and sell your products directly through word-of-mouth and social media. They will do direct selling to the communities and villages around them.
Our trump card is the profile of our agents. They are village-level community workers, who are already familiar faces in the region. People trust these village representatives as they are known to them for years. These workers are very familiar with the geography, demography, purchasing capacity, customer needs, customer psychology and have a personal bond with the villagers.
Our Agents identify what rural people need, the price points they are comfortable with, demonstrate the use of the product we are selling, educate them, create awareness and show them why it is relevant to their lives. The MSAs are the frontline soldiers, representatives and feet-on-street of our company.

WHY SHOULD A MANUFACTURER CHOOSE GCC TO DISTRIBUTE THEIR PRODUCTS?

• Partnering with GCC gives more results /impact than opening hundreds of small showrooms; that too at ZERO cost!
• GCC has the largest army of Agents who work at community level in each village. The manufacturer can reach every corner of each village in the state and harness the buying potential of rural mass.
• Nearly 1500 sales men directly marketing and selling directly to customers, means more volumes of sales.
• Innovative products need face to face meeting with customers, demonstrations and convincing the customers about the value of the products; GCC’s 1500 strong MSAs shall make this happen.
• Word of mouth marketing and our MSAs’ trusted image in the area help achieve very high conversion rates and sales closures.
• GCC’s sales model is a B2C model which connects the consumers directly to the manufacturers thus reducing cost significantly. You can reach millions of households at ZERO marketing cost!
• Backed up by the GGC’s app, the technology is leveraged to achieve maximum sales and also give customers a safe and satisfied experience.
• GCC can scale up quickly and take your products to market much faster than other distribution channels.

LETTER TO MSA

Greetings! 
A great opportunity to become self-employed and earn as much as you want by utilizing your spare time and your good will in the community that you live. Zero investment is needed!!! 
We are GCC, a dynamic and rapidly growing B2C network of Sales Agents operating across the vast expanse of South India. Our mission is to become the preeminent distribution channel for brands and manufacturers, with a special focus on tapping into the immense potential of the rural market. We are helping hundreds of people to become self-employed with zero investment! 
Many reputed brands and manufacturers have tied up with us to market and sell their products to the rural customers of Tamil Nadu. GCC is dealing with consumer durable products like LED TVs, Solar Powered Products, Inverters, Water Purifiers, E-cycles, etc. Our range of products shall keep expanding as we grow and may also include financial products. 
We are now in the process of recruiting 500 Marketing & Sales Agents (MSAs) across Tamil Nadu. There will be one MSA for every 5 villages. By becoming a MSA of our company, you can earn Rs. 10,000 to Rs.50,000 per month.

WHAT IS THE ROLE OF A MSA? 
MSA is an agent of GCC, who works at village / community level to market and sell the products that GCC distributes. MSA shall sell LED TVs, Solar Fans, Inverters, E-cycles, cctv cameras and many such products to potential customers in his area.

HOW DOES A MSA EARN MONEY? 
MSA works purely on a commission basis. He gets paid a commission for every product he sells. For example, if you sell a LED TV priced at Rs.7500, you will get a commission of Rs.700. If you sell a solar inverter priced Rs.25,000, you will earn a commission of Rs.2000. Typically, a MSA is a “Micro-dealer” for our products in his area.

HOW WILL THE SALES PROCESS WORK? 
Once you are appointed as MSA, we shall provide you the necessary product and selling skills training. We will provide you access to our mobile app, Audio Video catalogues of our products. You will use WhatsApp. Facebook, tele calling and face to face meetings to approach potential customers in your area. You will share all the product details to your potential customer and once he decides to buy our product, you shall use our App to book the order and collect the payment. The product will be directly delivered by the manufacturer to the customer's address. In simple words, a MSA is a “Micro-dealer” for our products in his area.

HOW EASY ORDIFFICULT IS THIS JOB? WILL I BE SUCCESSFUL IN SELLING? 
 

• Our MSA selection process will approve your candidature only if you meet certain criteria.
•  So if you become a MSA with us it means you have all the abilities and resources to succeed as MSA. Very importantly, the products that GCC will ask you to sell are very useful, unique, innovative, value for money, high quality and attractive, hence customers will be very keen to buy our products. Our products are usually a must need for the rural customers to improve their quality of life at an affordable cost.

WHY WILL PEOPLE BUY PRODUCTS FROM MSA? WHY WILL THEY CHOSE TO BUY PRODUCTS FROM MSA INSTEAD OF SHOWROOMS OR E-COMMERCE PLATFORMS? 
The GCC model of distribution is a fusion of the advantages you find in both showroom shopping and online shopping. Our model eliminates most of the risks involved in online shopping. The reasons why a customer would prefer to buy from you are many, we have listed a few below: 
1. Unbeatable price. Much lower than showroom and online shopping. 
2. Unique products. Most of our products are not available in showrooms 
3. As a MSA they trust you, as you live with them in the same community. 
4. The customers get genuine and sincere advice from the MSA while making the purchase decision. 
5. The MSAs will help the customers get prompt after sales service, warranty etc. 
6. Our products undergo stringent quality controls and are durable and reliable.

WHAT ARE THE ELIGIBILITY CRITERIA TO BECOME AN MSA? 
You should be complying with at least 8 out the 10 criteria listed below: 
1. Gender: Male or Female 
2. Age: Min- 30, Max – 65 
3. Profession: 
4. Residential stability: min 10 years, preferably own house 
5. Occupational Stability: min 5 years 
6. Present income: less than 50,000 per month 
7. Should have a 2-wheeler 
8. Languages: Tamil – speak, read & write, English – basic read & write 
9. Education: Minimum 10TH standard 
10. Marital status: Married.

EXPLAIN THE RECRUITMENT PROCESS OF MSA 
1. Identify candidate 
2. Send him an intro letter and ask him to fill up an application form 
3. On receipt of application, it will be scrutinized by a recruitment committee. 
4. After the committee approves the candidate will be interviewed by one of our managers. 
5. On passing the interview, the candidate will be asked to sign an Agency Contract with GCC. The contract should be attested by a gazetted officer. 
6. You will be put through an Induction training through zoom call. 
7. Agent integration in our WA groups and system is completed. 
8. You will undergo product and sales training. 
9. Agent Activation should happen within 7 working days from the date Agent is inducted. Activation means first sales. 
10. A welcome kit containing the following is sent to You: 
· A congratulations letter · Goal sheet 
· Product catalogue with prices 
· Marketing collaterals – soft copy 
· User name & Passwords for our systems
. · Email credentials 
· Agent privileges and benefits 
· Agent code of conduct
 

WHAT SUPPORT IS PROVIDED TO MSA?

1. Marketing & Selling Skills training – Certificates will be provided 
2. Behavioral training / Soft skills training – Certificates will be provided 
3. Product training will be provided by the manufacturer of the product 
4. Team Leader will handhold you and support you to achieve your targets. 
5. Fixed commission on every sale 
6. Variable incentives for achieving sales targets 
7. Gifts for Pongal and Diwali 
8. GCC branded T-shirts for Quarterly achievers 
9. Special offers & gift coupons from our manufacturers and other associates. 
10. Foreign tours for top 5 achievers 
11. Free Group life insurance for 5 lakhs 
12. Free accident life insurance for 5 lakhs

WHAT WILL BE THE MONTHLY SALES TARGETS FOR MSA?

1. Volume Target: This Target is the number of pieces of products that an agent should sell. Ideally the mixed product count shall be 10. The product category or pricing doesn't matter.

2. Value Target: This Target refers to the total collected value of business done by an agent. Ideally the value Target shall be between Rs. 50,000 to Rs.1.5 lakh per month.

3. Commission target: This refers to the commission earned by the Agent. It shall be in the range Rs.15,000 to Rs.50,000 per month. If MSA puts full time effort the earnings can go up to Rs. 1 lakh per month.

WHAT SPECIAL PRIVILEGES THAT MSA WILL GET?

1. Exclusivity in your area, no other MSA will appointed in your area. Each agent will cover either 5 to 10 villages or 10,000 families.

2. GCC will help the Agent to build his personal brand in his community.

3. GCC will help the Agent maintain his personal social media.

4. GCC will provide him leadership training which can help the Agent to emerge as a political or social leader